Join the Facebook Ads Success Academy
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Don’t wait for your next customer or client to come to you - Take control of your lead generation by running your own Facebook Ads
Do you have amazing, impactful products and services that help your audience to make improvements in their personal or professional lives… but you struggle to get in front of more of them?
You always feel like you have no choice but to wait for your next customer or client to come to you… and that the growth of your business and sales is entirely out of your hands. Cashflow is inconsistent, and you’re constantly flicking between states of feast and famine.
You spend hours creating and posting valuable posts on social media only to find that the leads and interest generated varies from week to week… and the interest generated is often not from your target audience.
You have a great set of reality happy customers and clients who occasionally send referrals your way… but it’s very rare and you can’t push them to send more.
You’ve put tonnes of work and money into an engaging website but your traffic numbers are low as you compete with businesses much higher ranked on Google.
You’re always taking part in networking groups but it’s hard-work and leaves you with only opportunities to swap products/services instead of making direct sales.
You’re looking for a way to take control of your lead generation so you and you alone can determine how many new customers/clients you generate and when.
The solution: Running your own Facebook Ads.
Whether you’ve never done Ads before or not, we can teach you to generate your own leads using them in a matter of days following our core three pillars:
Quantity - We’ll show you how to generate all of the leads you need, whether that’s 5 a week, or 500 a week.
Quality - We’ll show you how to generate only high-quality leads, those who have problems you help solve and are willing to pay for it.
Cost-Effectiveness - We’ll show you how to minimise your ad costs so you can maximise your returns and profits using ads.
Like we did for:
DB - 11 leads generated for just £2.12 EACH for bespoke musical instrument creation leading to 2 sales worth £20,000 EACH
SS - 149 leads generated for intensive 5-day challenge with upsell into coaching program worth £997 EACH
PG - 110 leads generated for his bespoke windows and door service valued at £1,999 per customer
MS - 4,551 leads generated for their live workshops with upsells into courses starting from £297 per person
About The Facebook Ads Success Academy
This is a 12-month long membership created to show you and support you to create and run your own Facebook Ads and generating leads for your business in a matter of days.
IMPORTANT: It’s not 12-months long because it takes that long to start your first ads! You can have ads live in 7 days or less!
The Academy is 12-months long because it’s critical you have long-term support with your ads. Facebook Ads is a constantly evolving strategy, and it’s easy to get overwhelmed, confused and lost without long-term handholding.
Our Academy members join for the learning, and stay for the outstanding support.
Meet Your Academy Trainers
The Facebook Ads Success Academy and Impactful Marketing Ltd was founded by brother and sister team Dan & Courtney Todd. Passionate about marketing from an early age, and self-confessed “geeks”, Dan & Courtney have spent in excess of £5m on Facebook Ads for clients since 2017 leading to the direct generation of over £15m in sales.
Alongside the Academy, Dan & Courtney runs Done For You Facebook Ads campaigns for clients 365 days a year. By being in the trenches and running ads every single day, they’re able to share their up-to-date learnings, best-practices and what’s working RIGHT NOW to their Academy members.
Dan & Courtney have ran ads for every B2B and B2C industry you can think of in the UK and internationally including the USA, Spain, UAE and Australia… including;
Property, Business Development, Coaching, Personal Development, Yoga, Financial Services, Marketing, Ecommerce, Health & Wellness, Events, Investments, Affiliate Marketing, Car Finance, Relationship Coaching, Martial Arts (children & adults), Home Staging, Home Improvements… to name but a few.
This is a 12-month long membership created to show you and support you to create and run your own Facebook Ads and generating leads for your business in a matter of days.
IMPORTANT: It’s not 12-months long because it takes that long to start your first ads! You can have ads live in 7 days or less!
The Academy is 12-months long because it’s critical you have long-term support with your ads. Facebook Ads is a constantly evolving strategy, and it’s easy to get overwhelmed, confused and lost without long-term handholding.
Our Academy members join for the learning, and stay for the outstanding support.
Meet Your Academy Team
DAN TODD
Founder & Director
I founded Impactful Marketing in 2019 with one purpose in mind: to help others make a difference in the world through marketing. I’m hugely passionate about two things:
- Marketing & Facebook Ads
- Helping People Make An Impact On The World
Specialities: Marketing strategy, copywriting, tech &
all things Facebook Ads
COURTNEY
Operations & Done For You Manager
Specialities: Graphic design, organisational efficiencies, client services & all things Facebook Ads
BENJAMIN
Academy Manager
Specialities: Community & relationship building, sales, video editing & all things Facebook Ads
Ready to Start Getting More Leads, Customers & Clients?
What you’ll learn In The Academy
How to target and get in front of your ideal audience
Ads manager basics (it can be complicated, we simplify this!)
Lead generation and campaigns strategies used by 5, 6, 7 and 8 figure businesses and service providers
How to fill your Webinars, Challenges,, In-Person Events, Virtual Events. Email Lists and Pipelines without breaking the bank
What makes a good lead magnet and how to get people to download it
How to get more people to your website
How to turn on and off the lead flow tap
How to grow your Facebook and Instagram pages/following
How to stop the scroll with your ads
How to write ad copy that relates to your audience and entices them to take action
How to connect your ads with your CRM and technology to ensure smooth sequencing and follow-ups
How to convert your leads and take them from COLD to SOLD
And so, so much more
The Core Modules
Module 1: Getting Started. Setting up your Facebook Ads journey, your page and ad account. Getting to grips with Ads Manager and the benefits of paid ads.
Module 2: Creating Your Ads: Campaign Level. Choosing and setting your overall objective and the first level of campaign set up.
Module 3: Creating Your Ads: Ad Sets. Identifying and choosing your cold and warm audiences, narrowing down from the billions of Facebook users to a much smaller number of your ideal audience.
Module 4: Creating Your Ads: Ads & Design. Setting up your first ads, writing ad copy in the best way and creating scroll-stopping images.
Module 5: Managing Your Ads. Creating your ads is only half of your success with ads. You have to effectively manage your ads to maximise your results.
Module 6: The Follow Up. How to make the most of the leads you generate by following up and turning them from cold into sold.
Module 7: Standard Strategies. Simple yet effective ad strategies to start getting results.
Module 8: Advanced Strategies. More advanced, multi-campaign strategies with easy-to-follow setup and processes.
9. Quick Fire Solutions. A deep dive into the most common issues and problems with ads and solutions to fix them FAST.
10. Resources. Home for all other resources that don't fit into another module including guides, exercises and playbooks.
All modules are constantly kept up to date with the current state of Facebook Ads Manager and include predominantly video training with supporting exercises, documents, examples and templates.
Additional Modules
Monthly Webinar recordings - Every month you’ll be invited to attend some live and brand-new training not just specifically on ads, but also on marketing and business in general. Past sessions include:
The Power of Whatsapp Automation
How To Build A High Converting Landing Page
What To Look For When Recruiting A Marketer Into Your Business
Marketing Mindset
How To Increase Email Deliverability
Monthly Q&A recordings - As part of the extensive support you get within the academy you’ll be invited to attend monthly live Q&A sessions where all of your questions are answered. These are optional, and you’re able to get your questions answered Monday-Friday 9am-5pm inside of the Academy.
Bonus training - Webinar recordings and on-stage event recordings of Dan teaching Facebook Ads at a high level to thousands of people.
The Support
During your 12-months in the Academy you won’t be alone. You have direct access to Dan and Courtney via the Academy, who will be free to answer your questions and give you feedback on your strategy, ad copy, images and more Mon-Fri 9am-5pm.
Every month we also host a live Q&A session. Even if you don’t have any questions it’s still a great opportunity to come along and learn from your fellow academy members.
The Academy has been built to be a community of likeminded business owners looking to grow using Facebook Ads. You may well find partnerships, collaborations and new friends inside. Plus there’s guest experts you can connect with.
Ready to Start Getting More Leads, Customers & Clients?
How We've Helped Others Make an Impact
Just a few examples of how we've helped experts and businesses to acquire large numbers of
high-quality cost-effective leads from Facebook Ads.
"Over 1,500 signups were achieved through Facebook Ads alone, at such a low cost per lead that I doubled my original budget."
- SUZY ASHWORTH
"Since working with Dan and his team we’ve generated many hundreds of thousands of pounds in sales as a direct result of the ads they’ve ran for us filling our challenges, webinars and well known Expert Empire events."
- NICK JAMES
"Over 2,000 small business owners signed up in just a few weeks - which was DOUBLE the target number of signups at HALF the cost."
- SUZANNE DIBBLE
"Nearly 1,500 signups were achieved from Facebook Ads alone... under £7.00 CPL!"
- RYAN PINNICK
"The most successful challenge to date. Great show up rate and 14 bought so far! Thank you guys!"
- LIV CONLON
- SUZANNE DIBBLE
"I have kissed many FB ads frogs and let me tell you that Dan is the best thing that happened to my business."
The Facebook Ads Success Academy 12-Months
THE INVESTMENT
Satisfaction Guaranteed!
If at the end of your 12-months in the Academy you felt like you didn't get enough value out of it AND you attended all live sessions, did all of the learning and asked for help throughout... you'll get all of your money back - no questions asked.
Frequently Asked Questions
How do I know if this works for me?
If you run Facebook Ads for your business, or you plan to, this membership will work for you. Why? Because after years of running Facebook Ads, spending £5m+ in ad spend and working with some of the biggest experts in the UK, we know what it takes to get the most out of your ads (Leads, customers, clients), for less.
Why should I learn from you?
With over 5 years of FB Ad experience and having spent £4m+ on them over this time, it's safe to say we know Facebook Ads! We run Facebook Ads for our clients 365 days a year, spending £150k+/month and work with some of the UK's largest brands.
Will I see a return on my investment?
Absolutely! At the VERY LEAST, you'll learn how to save money on your ads by running them correctly and in the most optimum way. So you'll start to get more leads, customers and clients for less ad spend. Most of our students achieve much more than this, and generate customers and clients worth thousands of pounds each month as a result of what they learn from us.
Do you have a monthly payment plan?
On rare exceptional circumstances we're able to offer LIMITED bespoke payment pland. Get in touch on info@impactfulmarketing.co.uk to arrange this.
Do you have a guarantee?
Absolutely! We're so confident that you and your business will benefit massively for being in the academy that we'll give you your money back if you're not happy at the end of your 12 months.
What does it normally cost to work with you?
Our Done-For-You clients pay us £2,400/month (£28,800/year) to manage and run all of their Facebook Ads. We've created this academy to offer an alternative way to work with us and learn from our experience and knowledge.
How much do I need to spend on my ads?
Start with at least £5/day and slowly increase as you start to generate leads and sales. The only reason many of our clients now invest thousands a week in ads is because of the return they get. Start small and slowly grow.
Do I have to be tech savvy?
NO! All of the training in the Academy is created to assume you have zero knowledge of Facebook Ads. We walk you through everything you need to do step-by-step.
Who have you worked with?
